In today's world the fitness industry is a multi billion dollar industry that not only effects how we work out and try to get in shape, But how we see genders and gender rolls. I have chosen yoga pants as my cultural artifact. The have existed for years and have been part of fitness for a long time, yet modern day yoga pants push the gender rolls and stereotypes to a whole other level. I chose this example because I am working in the fitness industry and was surrounded by fitness people from this work. The people who created this were fashion designers and marketers. They try with billions of marketing dollars to show that yoga pants are worn by fit sexy women who are health contentious. The format in which this content is delivered is through this marketing, are presented to everyone who even thinks about getting in shape. They hug women's legs and butts to make them on display for the world. Women who are getting into fitness are instantly shaped from this marketing, as i